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Museum of Mathematics

This project involves rebranding the National Museum of Mathematics in New York City. Recognizing that math might not ignite enthusiasm in everyone, including those who have struggled with it, I believed the brand needed a playful aesthetic to inject some excitement. I incorporated familiar elements from everyday math problems and added vibrant pops of color. This approach breathes new life into the museum's ambiance, presenting math in an unexpectedly lively and engaging manner.

Year: 2018

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